The Most Powerful Way
for You to Promote a New Product
by Joe Vitale and Larry Dotson
One
of the most effective ways to promote an affiliate program is to
write a personal endorsement for it. And learning how to
write highly persuasive endorsements can help you generate a very
good income every month.
What is a personal endorsement?
It's a short written piece, usually only three lines, that recommends
the reader buy a product based on your own personal experience with it.
Personal endorsements can be called many things. They can be called
personal recommendations, personal testimonials, personal opinions,
product reviews, personal evaluations, etc.
They are very hypnotic because they can influence the
prospect to buy a product without sounding or looking like an ad.
People have trained their brains to ignore ads because
they see hundreds of them everyday. But personal endorsements can
bypass the conscious mind and go straight into the subconscious mind.
This is true power.
Personal endorsements also give more credibility to the product you
are promoting. Why? Because people trust customers more than they
trust business owners. When people see your name with an endorsement
they usually believe your claims are true. They naturally assume that
people wouldn't try to ruin their reputation and credibility by
endorsing something they don't believe in.
Now note: Very few affiliates take the time to write personal
endorsements.
Re-read that line: Very few affiliates take the time to write
personal endorsements.
This is a *big* opportunity for you.
You can give yourself a super, unfair advantage over other affiliates
simply by writing endorsements, and by collecting endorsements.
Think about it. How many times have you bought a product because
somebody else, other than the business, was recommending it? That was
the the power of an endorsement.
Think of other affiliates as your competition (unless they are your
sub-affiliates). You must find a niche or unique selling proposition
to outsell them. That's what personal endorsements can do for you.
Nobody can have the same written endorsement as you -- unless they copy
it.
That's your niche!
That's what will set you apart from the competition! You'll
have endorsements that they don't have.
Let me give you one last example before you jump into the actual meat of
this book.
In mid-June of 2002, my friend Mark Joyner called me. As you
probably know, Mark runs Aesop Marketing Corporation and publishes most
of my e-books, including this one. He was calling me because he was
excited about a new affiliate program, and he wanted me in on it.
I asked him to send me the URL for the program, and he did. I reviewed
the site and liked what I saw. I then had a decision to make:
Do I send an e-mail to people with the URL for the new program, letting
the site sell them, or do I give an endorsement for the program and then
the URL?
The site was like most sites for affiliate programs. It was informative
but dry. There wasn't a single endorsement on the site. Well, just by
reading this introduction you know that's a mistake.
By now you should know that giving an endorsement would be the most
powerful way for me to promote the new affiliate program Mark was
calling me about. So here's what I sent to my e-mail list:
Mark Joyner, CEO of Aesop Marketing,
publisher of most of my e-books, just called
me. He almost never calls me. But he's excited.
He wanted me to know about a new system for
making money through investments. Mark is
so excited he is flying to New Zealand this
Saturday to talk to the owners. I so trust Mark
that I joined this business as fast as I could.
I'm inviting you to hitch a ride with us. Since you
will be joining under Mark Joyner and me, you
will benefit from all our promotions. For details,
go here now:
http://joevitale.cashevolution.com
Thanks,
Joe
****************************************************
Joe Vitale, President, Hypnotic Marketing, Inc.
#1 Best-Selling Author -- Spritual Marketing
Author of far too many other books to list here
http://www.mrfire.com "Aude aliquid dignum"
You may have noticed something unique about that endorsement:
Besides my own testimonial for the program (the memo you just read) *within*
it is a secondary, almost subliminal endorsement. By saying Mark
Joyner jumped into the program, I was saying Mark Joyner *endorsed*
the program.
Do you see the power of this advanced hypnotic endorsement?
Not only am *I* endorsing the affiliate
program, but so is the great Mark Joyner! (For the record, people
started signing up under me faster than I could keep up).
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